Beyond the Arctic Circle, Alta, in the far north of Norway, is the biggest city in Finnmark county. Alta will reveal itself to you at the end of the eponymous fjord, Altafjorden. The region offers a mix of forest, mountainous and coastal landscapes. It is on the verge of obtaining the “sustainable destination” label, a national label awarded to destinations that are committed to a sustainable approach to tourism for the long term. Alta invites you to experience unique moments, whether meeting the Sami people ─ reindeer herders who have ancestral traditions and yet embrace modernity ─ or during walks, snowshoe hikes or dog sledding, depending on the season.