Situated on the eastern shore of the Red Sea, from the 7th century Jeddah became a major port along the Indian Ocean trade routes. Its strategic position, particularly for travellers and goods bound for Mecca, enabled it to play a central role in the Saudi economy. Today still, the city cleverly blends its heritage derived from its ancient history with its current modernism. In Al-Balad, Jeddah’s old town listed as a World Heritage Site by UNESCO, take a deep-dive into this glorious past by admiring the fine details of the Hejazi architecture. The result of combining multiple influences borrowed from merchants and travellers with the regional traditions of construction using coral, it reflects ancestral and magnificent know-how. You will also have the chance to discover the Beit Nassif museum and cultural centre in what was once the house of Nassif, built in the late 19th century.